What is Inbound Marketing?

Businesses exist primarily to generate a profit.  Profit is the difference between the cost of production and the market price of a product or service. Without profit there would be no motivation to produce and market goods and services and provide innovation, competitive pricing and quality customer service.
The idea behind inbound marketing is that giving a potential customer greater and greater value for free will actually result in greater revenues over the long haul.  A business that is practicing inbound marketing will place free quality content on its blog or webiste.  They will promote this content through search engine optimization and social media. This will generate traffic made of individuals who are curious about the nature of this free content back to their site. They establish a trust with the business as they search for high quality content.  Eventually their trust will extend to products and services the business offers.  In this way the lead is converted into a sale.
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